Fred has BS and MS degrees in Chemical Engineering from the University of Michigan. He worked for the Eastman Kodak Company in Rochester, NY for 22 years. He is presently a consultant, writer, and teacher on electronic imaging technology and applications.

Recently, Fred worked a year and a half as a consultant to Foveon on the photographic system performance issues involved in digital camera design. He also worked for a client as an expert witness on a legal case involving the technical issues of image sensor performance and digital camera design.

His consulting clients have also included Kodak, Canon, Nikon, Management Graphics, and the Mayo Clinic. He is a consultant member of the Communications Media Management Association (CMMA).

Fred has written for PHOTO DISTRICT NEWS where in addition to technology articles and a new products column, he wrote an on-line "Ask the Expert" column on the pdnonline.com website. In addition, Fred has authored many articles for the FUTURE IMAGE REPORT covering imaging technology issues. He has also written for PHOTO ASIA and PHOTO LAB MANAGEMENT. He is the Technical Editor of "Shooting Digital" being published by Sybex.

He has made worldwide presentations on the impact of electronic imaging on the photographic business and lecturers and teaches extensively on digital imaging technology and it's applications.

While at Kodak, Fred worked with the Kodak Research Labs and TIME MAGAZINE on a prototype digital still camera. He participated as member of teams developing several electronic imaging products and programs including the original Kodak DCS professional digital camera, the Premier Image Enhancement System and the RFS film scanner. He served as the group leader of a software development group working on color saturation boost, grain suppression, edge enhancement, and exposure algorithms. He furnished technical applications support to marketing and customers and assisted marketing with the analysis of competitive products.

To help Kodak understand the image quality requirements of color images in the commercial lab marketplace he created a number of digitally retouched and enhanced color negatives that were used to produce large display transparencies that were displayed in New York City in Grand Central Station and Times Square.

He received the Photographic Craftsman award from the Professional Photographers of America (PPA) in 1993. In 1990 Fred was a member of a panel discussing "Photography in the Year 2000" at Digital 90 in Washington DC and he also discussed digital imaging at the SPSE Third International Symposium on Image Conservation in Rochester, NY. He was a panelist discussing electronic imaging at the Univ. of Minnesota's Second Generation Original Conference in 91 and was one of the presenters on the Electronic Still Photography ESP'90 satellite video conference from the Rochester Institute of Technology in 1990. In 1988 he made a presentation at Lasers In Graphics on the accuracy of the percent dot CMYK to continuous tone RGB transformations used with the color electronic prepress systems (CEPS) that were beginning to appear in commercial labs.

Fred made presentations on the impact of electronic imaging on the photographic business at Prolab East (87, 88 and 89) and West (88 and 89), to the Audiovisual Managers Association (AVMA) (88), to the Atlanta section of the National Press Photographers Association (NPPA) (89), and to the Professional School Photographers of America (PSPA) (88).

He has been an instructor at the Winona School of Professional Photography (PPA) in "An Overview of Electronic Imaging" (87, 88, 89, 90, 91 and 92). He was also an instructor when this Winona School course was presented in Israel (Feb - Mar 89). This program was also presented under the sponsorship of the World Council of Professional Photographers (WCPP) in Israel (Apr 92) and in France (Jul 92) at the Journees de l'Image Professionnelle (JIP). He has also made presentations to the Professional Photographers of Indiana and at Image World in Dallas and New York City. In July 95 he made a series of presentations on digital imaging at Light Source IV in Singapore which he repeated in October at the WCPP World Conference in Dublin.

He has made presentations on digital photography at the U.S. Air Force Academy (Aug 94 and Jul 95) and taught a digital camera class for the U.S. Army at Ft. Bragg, NC (Jul 95). In addition, Fred has also made presentations on electronic imaging at the Palm Beach Workshops, the Center for Creative Imaging, IV Tech, Lansing Community College, Rochester Institute of Technology, Seybold Conferences, New Media 98, Photo+Expo, MacWorld and at PMA for the Digital Imaging Marketing Association (DIMA).

Some additional background information:

Fred is a Registered Professional Engineer. He retired from the U.S. Air Force and Air Force Reserve as a Colonel. He is very involved in educational issues and for the past 18 years has served as a member of his local school boards.

Frederick L. Shippey
February 2003